Selasa, 01 Agustus 2006

Staging Success Story: "SWEAT EQUITY ON STERIODS"

I recently read a blog that made the GOOD point that staging does not raise the appraised value of a home. BUT STAGING CAN BE A VERY PROFITABLE VENTURE!

Every agent knows, a home that goes to market has a possible low/high list price point range. This low/high price is primarly based on condition, features, and finishes.

But you might not know that if the staging is done correctly, the asking price can be raised to the high side of the range... considerably in cases!

GOOD staging is what I call "sweat equity on steroids."

Our best "sweat equity on steroids" success story was for a couple who this past spring ended up LISTING their home for $20,000 MORE from what the agent originally was going to list it for, HAD WE NOT STAGED IT!

The agent Dotti Ellis of RE/MAX Northwest here in Park Ridge who also happens to be a friend of mine who for 2 years I had tried to convince to use our services... needless to say she is now SOLD on REAL ESTAGING. OH and sellers ALSO received an offer in 4 days after listing... who ended up being the buyer too.

REAL ESTAGING has coined a simple phrase... "Stage it, List it, Show it, Sell it." THAT ORDER WORKS THE BEST! YES, you can stage after it has been on the market... but what the heck if EVERYONE (seller, agent and stager) can win from the get go... then I say go for it.

I love this stagning biz, I am passionate about it... and if ANYONE has ANY questions about staging or a stager... PLEASE call or email me. I will gladly answer ANY QUESTIONS, EVEN IF YOU ARE WAY OUT IN TIM-BUK-TOO (meaning outside of Chicago).

I love helping and I am committed to help the real estate industry flourish in these changing times.

Well... THAT is more than enough for now... CRAIG

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