Senin, 31 Desember 2007

Best Money Spent

One of the most misunderstood concepts of purchasing a home is the contingency for a home inspection. Homes don't pass or fail inspection. Instead, inspectors simply document the conditions found at a home and then a buyer must decide if they can tolerate the findings of the inspection.In most cases, purchase contracts are written so that a buyer cannot cancel a contract based on the findings of

Jumat, 21 Desember 2007

A Holiday Gift For First Time Home Buyers

A recent client of mine was struggling with coming up with all the funds necessary to purchase his first home. He had a steady job, good credit but was short of money. To help him out, I put together a list of organizations that provide support to first time home buyers in Rochester and surrounding areas. He was so appreciative, that I thought this would make a good holiday gift for my

Selasa, 18 Desember 2007

Closing Costs Take 1!

Hi everyone! Today I'd like to take a moment to talk about a topic that can be confusing for first time home buyers. Many times home buyers will mistake the term "closing costs" with the "Total Money Required to Close". When in fact "Closing Costs" are just one of two or three components of whats required at closing. I say "two or three" because sometimes home buyers are not coming up with a "

Kamis, 13 Desember 2007

Home Staging Gets a Red Eye in Chicago

"You can rent movies. You can rent an apartment. If you live or work in a street-parking desert, you can even rent a space for your ride. So why not add luxury to that list?" This is what Kyra Kyles wrote the introduction to her cover story in last weeks Red Eye Newspaper. (For those of you that don't know what a "Red Eye" is... well it is the hip urban free daily newspaper published by the Tribune Corporation here in Chicago.)

The article, entitled "Rent An Image" looked at some of the interesting luxury items that are available to rent in Chicago-land. Well, I have to admit I never considered the props we have available as ubber LUXURY items, like the Austin Martin automobiles and the Prada handbags the article spoke of. But Kyra who interviewed Real Estaging for a side bar story entitled "Go ahead and rent that furniture", (Click on image on lwft to enlarge) pointed out the fact that props can be rented to help you sell your home for more money (Click on image at left to read it). Besides making homes look more appealing, staging has helped sellers make more money when they RAISED the asking price. as well as help to sell homes faster... and considering "time is money" staging a home should be a considered in this current market.

Most home seller's think that staging props are rented for use ONLY in and for vacant property sales. Seller's don't know that some home stager's can also rent just the right piece or pieces to finish off the look and appeal of their property as they live there while it on the market. The main advantage of renting is the fact that the seller need not spend the time to shop for decorative items or spend full retail prices to buy those items. The other VERY important advantage of using a stager's props is the fact that a stager knows to use pieces that are UNDERSTATED. When selling your home, your house needs to be the star, not the stuff in it. Experienced stagers know how to create a "put together look" with out our stuff ending up being a beautiful distraction.

So thanks Red Eye... your unique story angle helps to make another fine point about home staging.

Me


PS: If you would like to see an entire PDF sample of Chicago's Red Eye Newspaper... CLICK HERE.

Minggu, 09 Desember 2007

Rochester Public Market

"Location, Location, Location," is what it is all about when you are thinking about investing in real estate. Investors and want-to-be investors are often asking me what's the current "hot spot" for investing. Usually, once it is a "hot spot" property values have started going up and there are no real bargains to be found. So how do you find a hot spot before it's a hot spot? Generally, you need

Jumat, 07 Desember 2007

Three Things to Keep in Mind About Foreclosures

Lots of people are talking about foreclosures these days. There are those with variable interest rates on their mortgage that are worried about loosing their home to foreclosure and there are those who hope to buy foreclosures at a bargain price. I have a few pointers for those considering buying bank-owned and government owned foreclosed property.First off, budget for extra closing costs. In the

Rabu, 05 Desember 2007

Never Do This if Your House is on the Market!

A couple of weeks ago I was in the middle of showing a house when the phone rang. I continued to show the house, pointing out the deep closets and hardwoods in good condition, when the answering machine turned on."This is Joe. Leave a message," we all heard."This is a collect call from an inmate at the Monroe County Jail. Do you accept the charges?" was the message that was left!We all looked

Selasa, 04 Desember 2007

Hey Future Home Buyers, Easy on the Holiday Shopping!

I can't count the number of times I pre-approved people before the Holidays, only to see their credit scores have dropped by the time they find a home during the Spring market. The culprit you ask, why its excessive Holiday spending of course. Lets face it, we as red blooded Americans spend to much money, a lot of which is credit debt. This just in, revolving trade lines (i.e. credit cards) that

Buying Based on Property Taxes

"The biggest disparity between New York and the rest of the country is the property tax."That's what the front page of today's Democrat and Chronicle reported! No sh#%t!!! I talk to people all the time that are considering relocating to New York and once they get a peak at the property taxes, well, I need to bring out the smelling salts! Case in point, last week I got a call from Costa Rico

Minggu, 02 Desember 2007

WOW! THANKS... this Home Staging Blog is a "MUST READ"

The authors over at Future of Real Estate and Loans recently posted a list of blogs they feel are "MUST READS".

They write "there’s a ton of excellent mortgage and real estate blogs out there – way too many to list, in fact. But for a unique spin on the market as well as perspective that makes sense to anyone interested in real estate anywhere, there are some blogs that really are masters of their niche."

Home Staging Rants & Ravings is definitely in good company. To see the entire list, click here to read 11 Must Read Daily Real Estate Blogs.

THANKS GUYS! The recognition is appreciated.

Jumat, 30 November 2007

My Buyer Was Offended!

I recently submitted an offer on behalf of a client for a vacation home on the Finger Lakes. In response, the seller countered our offer with a request for a letter from the bank that proved they didn't have to sell their existing home to qualify for the mortgage."I am so offended!" exclaimed my clients. "Why would we look at property we couldn't afford?"When you are buying property, it pays to

Kamis, 29 November 2007

Industry VP Connected the Dot... Now I'm Gonna Paint the Picture

Recently I read an interesting post by Jennie Norris, a Vice President at stagedhomes.com. In her blog Jennie “connected” with what I see as one of the important yet troublesome industry "dots" that other stagers in others markets have experienced.

Jennie wrote an expose' on what she felt were wrongful pricing strategies taking place. Her (members only) post on Stage It Forward, entitled, “Get off your back and on your feet - and walk out of the red-light district!” describes her frustrations with the low ball fees other stagers are charging for their services. Jennie writes "When are we going to stop giving it away - and realize the VALUE of what we bring to the table? And if you are out there undercharging because you think it's the only way you can get business - for shame! Take another look at what your market will bear - and don't leave money on the table!"

While low ball pricing may be a new issue for Jennie in Sacramento, it is NOT new to other stagers in other markets across the country... including me. AND you might be surprised to know that I believe that while lowball pricing is occurring, it is NOT the biggest issue facing us. WHY lowball pricing is occurring is a bigger issue that I want to address here in this post.

So the BIGGER picture and facts as I see them are…
  • FACT: It is very EASY and FAST for someone to become a home stager. NO formal training is required. (I happen to be this type of stager.)
  • FACT: Because foundation training programs have made it SO easy and fast (from 1 day to 1 month) to become a trained certified/accredited stager, there is NOW and continues to be a glut of graduates empowered as a "professional" stagers entering the market place. In some markets there are more then it can bare. Of course the larger the market the greater the probability a stager WILL compete with a fellow graduate from the same foundation course they took, as well as a graduate some other training courses.
  • FACT: The home seller/consumer has NO idea what good staging is or is NOT. Our industry has created NO way do differentiate/compare common types of service or FEES for those services we provide. (Even the auto industry has common TYPES of cars: Compact, Economy, Midsize, SUV etc...)
  • FACT: When starting a new staging business there are those who are hungry for business and WILL undercut the "going" rates in order to get some work under their belts. A new stager's "pay" could be the opportunity to capture amazing after photos for their portfolio. (Heck, I did this when I started.)
  • FACT: The home seller/consumer market has NO idea what staging costs. What a home seller believes staging costs is often based on a unrealistic understanding... that comes directly from TV shows like Designed to Sell. Shows like this NEVER take into account the LABOR fees to pay the host, Lisa LaPorte. or her team of staging laborers.
  • FACT: The real estate market is extremely slow... and in some markets totally stalled. Because it is so slow, sellers are VERY cautious about spending their hard earned money on staging as for MANY, staging is an unproven risky venture. So for them the cheaper the better.

So, where this industry is at is the result of MANY players and circumstances working in tandem and unfolding over time. Companies, organizations and individuals must step up and work together and do their parts to create solutions… instead of trying to undo and undermine any attempt at building this industry. BUT, while some are not doing all they can, we still are making progress… one fine example of a company working to improve the home staging industry is Brook Furniture Rental. Brook's sponsorship of 2 of 27 national Stage It Forward RoundTables and their formation of a Home Staging Advisory Panel is a HUGE step and huge commitment to all in this industry.

Getting back to what can be done... First, all members of the home staging industry must realize this industry is no longer made up of 1,2 or 3 players... it is made up of 1000's... stagers, vendors, and trainers. The Stage It Forward (SIF) Group on AR and now SIF RoundTables are a START in the breaking down of the barriers between those individuals and companies that for whatever reason try/wanted to operate in a protectionist bubble.

RESA has been trying, (with limited success) to get foundation training programs to work together. The public needs a way to KNOW what a TRAINED STAGER is and how the consumer can differentiate a formally trained stager from a "yesterday I aren’t one today I is one" stager.

The 27 Stage It Forward RoundTables taking place across North America are tackling bigger issues that touch all stagers regardless of where they were trained, what market they are in, who there competition is, or how big/little old/new their staging company is. Those that try to ban, thwart or scare people away from the possibilities the meetings hold only help to keeps us all stuck.

The SIF Quartley Qwick Staging Stats (QSTAT's) WILL help to begin to address some of the issues above. Stagers who get jobs will know what average rate for staging is for a DEFINED type of staging in that market. Currently, how a stager ultimately chooses to PRICE their services is totally up to them. BUT with QSTAT's bench mark price ranges could be communicated. The competing stager's who presented THEIR solutions would have NATIONAL, STATE and LOCAL data that can be presented to the consumer to EDUCATE them to make an informed decision. You might say the staging playing field would be level.

There is so much more I can write about that will help begin to paint the masterpiece of a industry so many of us see and believe in. But for now... this seems to be enough.

Sorry this was so lengthy...
Me

Liliana Michelle Ryan

No time for real estate today! Became a grandma! Liliana Michelle Ryan was born 8:39 this morning at Highland Hospital. Everyone is healthy and happy!

Rabu, 28 November 2007

Introducing Kruk & Campbell

Shhhhhh! Don't tell my husband, but I'm admitting to the whole world that I don't know it all. And for this reason, I'm expanding my blog to be a team blog. The law firm of Kruk and Campbell of Lima, NY have agreed to join my blog and share their wisdom about the legal aspects of real estate. Keep in mind, they will not be providing legal advice in this forum, but simply explaining and answering

Selasa, 27 November 2007

ROCK & ROLL: "Where It's At" for the Home Staging Industry

During a cold winter's drive over this past holiday weekend I had a chance to reflect on all that I see going on (or NOT going on) in the home staging industry. As I look at WHO we are and WHERE we are... the more I am sure the real estate staging industry is not quite YET ready to handle the BIGGER vision of unity so many in this industry say they want. Don’t get me wrong, this is not a BAD thing; this is just an "IS" thing.

I recently commented in another stager's blog that I thought home stagers could learn from the Realtor community who benefit from working together and learning together as a unified group in the association known as the National Association of Realtors.

Having as an END GOAL within industry to have own NAR like organization/association is an AWESOME goal... which I embrace 100%. But, with the “results” and lack of response we are getting to the idea so far, I wonder if maybe we are trying to hard to make this end goal happen. If this IS the case, what can we do? Well, without loosing site of the END GOAL, maybe what is more important is that we define smaller goals and take smaller steps that start moving us to that big "associated" END GOAL.

Right now there are many thoughts, ideas, concepts and strategies being discussed by a VERY vocal minority. But are the stagers that comprise the industry actions REALLY equal to what the vocal minority are shouting for as the BIG picture? I am not sure sure it is. But, if you think it is, then why does it feel like we are still stuck?

Why isn't there this vast tidal force of stagers joining together as a unified association?


Well, I believe part of the reason we are a bit “stuck” is the fact that our industry is riddled with misunderstanding, distrust, conflicting philosophies, and big egos. Plus, it doesn't help that real estate market is the worst it has been in decades. But even though we are obviously not experiencing ideal conditions, this should NOT stop those of us who are committed to creating something more for ALL in this industry.

So as a "loose" industry what can we do to get ourselves tightened up and unstuck? Well, maybe, without realizing it we are getting ourselves out of this rut by starting with a rock and roll motion... kind of like what one does to get a car unstuck out of a snow bank. I have come to notice an interesting phenomena that happens when someone tries to “rock” this industry forward with an idea or concept. Immediately following a rock forward there tends to be a counter “roll” back by someone else.

Case in point... the group of stagers organized under the banner called Stage It Forward (SIF) currently have scheduled over 25 industry RoundTable discussion meetings planned for all over the USA and Canada. Even though SIF has "rocked" forward there are some who feels it is necessary to roll with their own independent roundtable gatherings. This is the rock & roll I am talking about that takes place daily in this industry. So while different interpretations of a similar thing will happen, what is more important is who we are as individuals and how we respond to these differences... respectful professionalism is essential!
For those on the outside looking in the "rock" a with a "roll" response can seem a little negative. But like the motion necessary to get a car unstuck out of a snowbank, I am beginning to see how this forward and back (counter) motion is necessary to create the momentum that will get us unstuck so that we can trust in and fully embrace bigger united goals... like creating an NAR for home staging.

So while I have hoped we would already be traveling along in unity... I’ve come to see that the rock & and roll motion is not all that bad. What is most important is that the home staging industry is in motion and soon to be more unstuck.

Just my thoughts as I rock and roll...
Me

Jumat, 23 November 2007

Real Estate During the Holiday Season

The time between the Thanksgiving holiday and New Years is traditionally a very slow time for the real estate market. Face it, people usually have other things on their mind than buying or selling a house. Does that mean it is better to wait till the first of the year to put your house on the market or start house shopping? Maybe not!Today, the day after Thanksgiving 2007, there are 6,275 single

Selasa, 20 November 2007

Financing Investment Property

Happy Thanksgiving everyone! My wife Lori and I are very thankful for Chase. Chase is our first child, born 07/08/07. We just missed that all "07" thing. We certainly won't complain, seeing as though Chase was in a major hurry to enter the world by coming 5 weeks early. He is a happy and healthy baby, and is very social.Another thing I think we can be Thankful for this holiday season, is the fact

Sabtu, 17 November 2007

Happy Thanksgiving

We are in a panic here. I'm cooking Thanksgiving dinner for my husband's family. Before I got into real estate I use to think real estate agents were domestic goddesses, second only to Martha Stewart. After all, we're the ones that tell people how to make a house look like it belongs in a magazine so it will sell quickly. But after five years of the 24-7 realtor life style, my dust bunnies

Rabu, 14 November 2007

Good to be here!

Thanks for the intro Mary! Please allow me to formally introduce myselfas Steve D'Amico, a Mortgage Consultant with First Rochester Mortgage Corp., located at 2024 W. Henrietta Rd,Rochester, NY 14623, (585) 427-9200 (sorry, couldn't resist the shameless plug). The company I work for is aResidential and Commercial Mortgage Broker. I'll write more about the benefits of working with a broker in a

Selasa, 13 November 2007

I Love Rochester

I spent the day with clients from North Jersey. They came to Rochester looking for investment property. I spent as much effort introducing them to Rochester as I did showing them property. And every time they asked me about a location, I assured them it was 15 minutes away. The malls are 15 minutes away. The universities are 15 minutes away. We visited Corn Hill and then in less than 15 minutes

Senin, 12 November 2007

Will Home Stager's Statistics Bust Your NUTS?

By now you have all read the glowing stories and/or watched the captivating HGTV shows that triumphantly boast: "SOLD in one day after home staging!" "Multiple offerings after home staging!" "SOLD at first open house right after staging!" Yet even after all these great staging experiences have been reported in mainstream media, there still is apprehension by Home Sellers and the Realtor community to tap in to and use staging solutions that help sell homes… especially in this slower market.

Now don't get me wrong, there are those of you who have been "early adaptors" of home staging services. But in general, Stagers still experience quite a bit of resistance and reluctance by both Realtors and Sellers alike. Stagers have learned that their nut of concern, which needs be busted into, is the fact that there are no national, independent and verifiable statistics that back up claims of staging effectiveness.

While some individual stagers do keep their own personal statistic, there are NO comprehensive and consistently tracked national data to back stagers up. So, unfortunately. all we end up having too offer, are the tales of all the wonderful experience our clients have had… but this never seems to be enough. Our clients are asking for and need more data.

Up until now, the primary reason there are no NATIONAL real estate staging statistics is due to the fact that within the home staging industry there has been no autonomous body independent of the competitive foundation training organizations to capture statistical data . But this is all going to change... thanks in part to a group of stagers of Stage It Forward and their new Quarterly Qwik Staging Stats program.

Stage It Forward (SIF), an independent group of over 1200 stagers, are now going to regularly track staging stats. Once gathered and tabulated, the home staging industry will finally and continually collect the data needed to convince home sellers and Realtors that staging is an effective marketing strategy on both the national and state levels.

Besides finally having statistics, there is another benefit to SIF stagers joining together… that benefit is it starts industry standardization! Just as there are different types of automobiles (sub-compact, economy, intermediate etc...), most Realtors and Home Sellers do not realize that there are actually 5 different “types” of home staging. Being able to track statistical effectiveness about each staging type will help Realtors and sellers understand and choose from the best staging solution.

Additional benefits from standardizing staging industry data include:
  • Real estate market fluctuations as they relate to staging will be captured and reported.
  • State and national statistics will be compiled.
  • Standard fee ranges for standardized service types will be reported.
  • SIF’s Data gathering process will create an audit trail.

SIF realize there is MORE that needs to be done, but this definitely is a good start. SIF has stated over and over that it is best that our industry CRAWLS before it walks applying slow and steady pressure will surly help the industry bust open the statistic nut.

Staging It Forward...
Me

Jumat, 09 November 2007

Drum Roll Please!

Big blogging news here. As you may have noticed, I'm not real good about consistently posting three times a week, which is what the blogging experts say you need to do to have a consistent following. (What's the world coming to when we have blogging experts?) So I've decided I need help.Drum Roll Please. I pleased to announce Steve D'Amico of First Rochester Mortgage will be joining the blog to

Kamis, 08 November 2007

Sprung a Leak

We almost didn't do a final walk through. These buyers were suppose to get possession of the house they were buying 5 days in advance of closing. That would have allowed them to move at a leisurely pace and then a day of cleaning up for the new owners of their house. At the last minute the seller reneged! And in the panic of fast paced packing, the sellers almost declined the opportunity to walk

Jumat, 26 Oktober 2007

HAPPY NEUTRAL DAY… Home Sellers are your Decorations Up?

With the 2nd most decorated holiday right around the corner, I thought it would be a great time for me to discuss a home staging issue that comes up each year… Should a home seller put up holiday decorations?

Typically, I advise sellers to use VERY little or NO decorations for ANY holiday. WHY? Well, for the simple reason I have said time and time again... when selling a property the house is to be the "star” not the stuff.

It is a fact that a house holds the greatest appeal when it is neutral. Neutrally makes it easier for a buyer to map their lives into a house that is for sale. If a holiday is not a part of the buyer’s life, then the decorations are no longer neutral and they then become a distraction.

But even if you suspect that most likely the buyers looking at your home do celebrate the holiday you want to decorate for… the decorations can be a distraction. Holiday decorations, by design, are made to stand out from the ordinariness of our lives and to be looked at. The time a buyer allots to look at a home is short and precious… having it used up looking at decorations is not the best use of it when in reality the house is what they have come to SEE and are considering BUYING.

So, if a home seller insists on putting up decorations for upcoming holidays, I strongly recommend that those decorations then be taken down immediately (and I do mean immediately) after the holiday.

Remember... the most important day to decorate for is Neutral Day.

Stage It Forward…
Me
(Craig @ Real Estaging)

Post Script: I have to thank Ines Garcia of Miamism. She wrote to me asking me to re-write on this topic. She remembered a post of mine from over a year ago she thought shared an important message about using Halloween Decorations in homes that are for sale. That post can be found here: Halloween Decorations or DISTRACTIONS?

Senin, 22 Oktober 2007

What's In Your SPAM Folder?

If I don't show up for our real estate appointment this week it's because I've decided to retire. You see, I got this e-mail from a Canadian attorney . He represents the estate of a Shell Oil executive that died in a plane crash. They have not been able to locate family members and so he's asked if I would step in as next of kin and inherit a fortune. (Shell Oil....Shelsby...kind of sounds alike.

Rabu, 17 Oktober 2007

Congratulations Al Gore

Last weekend the local newspapers reported that leaf pick up service was starting this week. The problem is, there aren't many leaves available for pick up. Today's real estate travels took me through Monroe, Livingston, Wyoming and Genesee Counties. For the most part, things are still pretty green around here with the exception of the Warsaw and Wyoming, NY areas and even there, I didn't see

Selasa, 16 Oktober 2007

Bitch-N-Moan, Bitch-N-Moan… FINALLY I Am Not Alone

For over a year now I have been venting the personal frustrations I have with the fact that I see more and more POORLY qualified people entering the field of staging. For the sake time and space, I don’t think it is important that I regurgitate what I have already written of, but if you are interested reading what I had to say, check out these past posts…

Anyway, I find am no longer alone. Lately more and more expirienced stagers all across the US have begun to email me and/or called me to voice similar concerns and frustrations.
In fact, quite recently, I received a set of photos (above) of a Bad Staging sent to be by an experienced stager (CF) that says they “…have had it with crappy staging!”

CF recently lost a job to a new “professional” whose work is pictured. CF found the After Photo and sent it to me with the Before Photos they took. CF also shared with me quite a few details about what was wrong with the overall staging. But since I do have pictures of the entire project I am only going to concentrate my critique on the one set of images show here.

I have to admit that at first I was a little reluctant to post these images. But then I got to thinking… what besides Bitch-N-Moaning could i do that would be postive? How could I turn BAD STAGING into something that would ultimatly help a seller sell and help this industry grow? I then realizewd that if I can turn examples of BAD staging into something positive… then mediocre stagers, home sellers and realtors can begin to undertand and appreciate what makes good real estate staging good.

So getting back to the BAD Staging pictured above... what is wrong with the makeover pictured above?

Well first off, CF told me that the “picture” above the fireplace in this family room is not actually a picture; rather, it is in fact a fake flat screen TV. Because it is a family room the way the furniture has been arranged is not conducive to watching TV… as it SHOULD. CF says that having the sofa face the TV was a viable and correct solution.

I immediately noticed and had problems with the 3 pictures on the wall behind the sofa. Why are they stepping up to the right? Why are they off center? And why are they so small? While scale and proportion (size) is important. I would be more understanding if the sofa would be centered under them and they ran side by side, equally spaced and at the same height. As they are now it makes the room feel out of balance.

Next, by simply sliding the lamp on the end table from the left to the right (closer to the sofa) would establish the lamp & table as and end anchor point. The lamp slid to the right would also frame the sofa and when lit brighten up the dark and heavy element in the room… the sofa.

Finally, CF wondered why the bar stool was set between the sofa and the fireplace. To be honest I don’t know either.

So there you have first example of Bad Staging that was sent to me. If you have examples that you would like to share with me, feel free to send them. I will try to post one example of “Bad Staging” per week… by doing so I hope stagers all learn and the consuming public will know and demand more of all in this industry who present themselves as “professional”.

Stage It Forward…
Me

Sabtu, 13 Oktober 2007

Get Your Thoughts OUT of the GUTTER!

Until recently, it was always true that what a home buyer saw the instant they first drove up upon a property could make or break its sale. If the home was appealing, from the gutter, it was said to have "Curb Appeal".

But times have changed, and while "Curb Appeal" still matters... today it matters in a different place and way. Watch this 30 second Curb Appeal Quiz Show to find learn just where Curb Appeal ACTUALLY now begins... the final conclusion might challenge your way of thinking.

CURB APPEAL QUIZ SHOW 30 Seconds Long

(If you can not see the show above... Click Here.)

Home sellers need to know that with the vast amount of inventory in the market today, home buyers are now first prescreening homes online to help them decide just what they want to tour in person.

Because online prescreening (or should I say pre-shopping) is now so prevelent, it is my opinion that with today's easy to use digital technology, Realtors have the obligation to capture and present the absolute best images and comprehensive visual experience of a property for buyers to shop and consider.

So if your home is languising in the market you might want to work with an expirienced home stager who can not only help you re-examine but also update your property's "Web Appeal"... because if you don't, your home's sale could remain in the gutter.

Stage It Forward...
Me

PS: This post was inspired by a ongoing series of post by one of my favorite real estate bloggers, Athol Kay. On his blog (ReAgent in Connecticut) page he is constantly posting examples of BAD real estate photograpy... as well as giving tips on how to FIX pictures. For a shock and a chuckle I suggest you check out his series Bad MLS Photo of the Day.

Hmmm, Now that I think of it I think Athol may be on to something... maybe I should have people start scouring the web for BAD STAGING photos and start sending them to me?

Selasa, 09 Oktober 2007

Harvest Season

One of the things I like most about my job is the diversity. Just yesterday, I was in a very urban setting and today it was out in the country. Today, it was Mendon, last week Perry and the week before Macedon. I do love the local countryside. I've been too busy the past few weeks to take many new photos but I've pulled out a few of my favorite shots of old barns and pastures.

Zero Tolerance

Yesterday I had the pleasure of touring the Caring and Sharing Child Care Center at Webster Avenue in Rochester. If you are not familiar with Rochester, Webster Avenue is in the heart of the city and is surrounded by some of Rochester’s most neglected and violent streets. The building that houses the child care center is recently renovated and freshly painted. Maybe it’s the playhouse

Selasa, 02 Oktober 2007

Home Stage & Blogging... Reflecting Opportunities in Real Estate Marketing

For a little over a year now I have been writing about home staging here in this blog. I have to admit I have been fortunate in raising my staging voice up in an ever expanding world of real estate blogging. I believe part of the reason for my blogging success is due to the fact that the approach I take to blogging reflects the approach I take to staging.

When it comes to staging and selling a home it is no secret that good curb appeal is desirable. If a buyer doesn't like what they see, there is a good chance they will just move on. Well the same goes for a blog. I consider a blog’s headline its initial curb appeal. Headlines should be interesting and captivating so that your reader wants to stop in and read on.

When touring a home, which is for sale, a second critical moment takes place the instant the buyer opens the door and sees the interior of a home for the first time. What a buyer sees in this moment better be a visually appealing. For just as it is important that a stager creates an attractive first visual impression within the homes interior, the same can be said for using a picture in a blog. A strong visual impression positively reinforces what the buyer/reader are about to see/read.
Moving on (literally) is the next key element to both staging and blogging. A home that is staged well has certain connected "flow" that entices the buyer to move from room to room. As you develop your blog it should have transition/flow as your reader travels from paragraph to paragraph.
Recently we here at Real Estaging have seen more and more amature stagers’s relying on contrived tricks and gimmicks (i.e. champagne glasses on the edge of tubs) that make the house look “too staged” and ultimately distract a buyer away from seeing the home and it’s “personality”. So whether one is staging a home or writing blogging it is important that the unique personality of the home, or you the writer, comes through. Staging and blogging is about making connections… the buyer needs to “connect” to a home they are going to buy. In order to gain long term readership, readers need to connect to you. And remember… always be original, never plagiarize another's work, it will come back to haunt you.

The final parallel that I see between staging and blogging has to do with clutter. It is a well know fact that stagers remove all unnecessary distractions and get down to the homes most basic elements. Well the same goes for blogging. Keep in mind that reader often will skim your blog, so give it a lot of white space to make that process easier. Also you might want to consider highlighting key phrases in each paragraph that if only they are read… the basic gist of the blog is communicated.

So there you have it… my staged blog on home staging and blogging. Respectively, each can create a good reflection of home seller's home or a real estate professional's words.


POST SCRIPT 1: "They" must like what this blog has to say... cause once again it gets picked up fed to the masses, click each link to see it at: NBC - NY and USA TODAY's online news sources.
POST SCRIPT 2: I have had the idea for this blog bouncing around my head for a while.. but I gotta admit I am glad I held off from writing it until now. Tomorrow I am to be and industry expert panelist on home stager and real estate blogging at Coldwell Banker's Emagine Expo 2007 here in Chicago. With over 1,200 attendees coming to this event, it creates perfect reason to finally write this blended blog.

Senin, 01 Oktober 2007

Resolutions!

I gave up on New Year's Resolutions many, many years ago. Instead, I do new month resolutions. I guess you could say that I have so many things to improve upon, that setting goals once a year is not enough! Actually, the thing I like best about monthly resolutions, is you can work on little things, and if you can make the change for 30 days or so, it pretty much becomes habit. And if I don't

Jumat, 28 September 2007

Ranting & Raving... I Guess it WILL get you Top Blogging Awards!

Well... September was a good month for Home Staging Rants & Ravings.

We are very pleased and honored to announce that this site was ranked in the TOP 100 Real Estate Blog Sites by International Listings.

International Listings is "the premier listing service for luxury homes world wide." WOW ! We are honored to be recognized by such a noted real estate site.

With the thousands of real estate blogs out there I know it took International Listings quite a while to scoure the web to find the best of the best. They then group the blogs in one of the following categories for their TOP 100 BLOGS: Appraisals, Entertainment, Green Ideas, Home buyers, Home Improvement, Doom & Boom, Investing, Marketing, Mortgage Brokers, News, Niche Markets, Technology and the Title Industry. (This blog can was categorized in the Niche Marketing catigory.)

So thank you for the TOP 100 AWARD!

The honor is insprirational... so keep watching. We plan on writing more compelling blogs and being a powerful voice for home staging and the home staging industry in the future.

Stage It Forward...

Me

Kamis, 27 September 2007

Reassessment in the City of Rochester

We got the letters in the mail several weeks ago announcing a reassessment of all residential and commercial property in the city of Rochester during the next four months. There was a neighborhood meeting last night with good information about the assessment process.The city announced that on average, property assessments will go up 10 percent in order to have assessed values closer to market

Senin, 24 September 2007

First Time Homeowner Assistance

Last week the local real estate board hosted a real estate agent fair. Imagine this! Hundreds of licensed agents all under the same roof at the same time. Generally, I enjoy the fair because it's an opportunity to learn what is new in the market place. This year's event seemed rather bland. Most of the exhibitors were banks and mortgages companies and their message, loud and clear, was we're

Rabu, 19 September 2007

It's Busy Out There

My goal is to write here three times a week. I'm not doing so well at that. It's tough to be bright and witty when I'm struggling with grief and sorrow. But I'm getting a little better everyday.I've buried myself into my work. Since I returned home, I've shown at least 25 properties, written 3 offers and received two offers on my listings. Lots of negotiations going on! I think it is a mad rush

Sabtu, 15 September 2007

I'm back!

My younger sister passed away this week after a long illness. I spent as much time with her as the Wake Forest Baptist Hospital ICU rules would allow. I think it was the most difficult week of my life. I'm back to work now. It is the greatest distraction of all times.

Kamis, 06 September 2007

Clearing Churned Up Waters

Recently I posted two similar blogs entitled: "Inconvenient Truths about Home Staging". One, which was shorter edited version, was posted on Active Rain while a more complete and comprehensive version was posted here on this site. The post created quite a ruckus with a foundation training company whose website I quoted directly from and linked to, to prove that I was not making an unsubstantiated point. Agitated with what I said, they contacted me with Cease & Desist email and comment. I honored their request and removed all references to them in my posts and all links I had placed on both my blogs to their site.

Obviously, I now know they view my words as direct attack on their program, which was not the point. This staging foundation training organization is/was NOT doing anything that most other training organizations within the staging industry are doing or have done. Heck, for all I know this training organization my offer one of the most compressive and in-expensive training programs available in the industry today.

It is no secret that foundation training programs are a big part of the home staging industry. The point I was making had to do with the industry's foundation training programs as a whole. Being that I am one of the LEAST formally trained stagers in home staging industry (I happen to be self trained) I am in a unique position that allows me to be neutral about training. Staying neutral, yet believing in the benefits of training, I tried to be a trusted resource to those that seek out my advice on foundation training program. To make it easy for those who are interested in home staging training, I have compiled a FREE reference list (in alphabetical order) of 33 different training programs I currently know of here for all to access. (This list is being used. How do I know? Well, for one thing Goggle Analytics lets me know.)

But I digress… the point I was making in the original "Inconvenient Truths" blog was that I see the staging INDUSTRY being partially responsible for the bashing the staging industry got in the report on staging by the National Association of Exclusive Buyers Agents (NAEBA). While I felt much of what the NAEBA said was wrong and a bit sensationalized, I still don't believe it was all wrong. The report got me thinking about the Home Staging Industry... and the collective "who and how" we have been and how there was some truth to what the NAEBA reported.

So with the home staging industry in my sites, I started to re-examine and write what I refereed to as a "Frankenstein" of a problem in our industry... Credentials. I have found at least 34 different foundation staging training programs in North America. I have no idea how good or bad any of these courses are. I can tell you that I have spoken to MANY stagers from all over the USA & Canada... some have raved about their training others were not impressed. I’ve heard all opinions. But, in general I believe people are pretty happy that they received formal training... even if only for the fact that training was a springboard for them in the industry.

However, with no industry "board of staging education" overseeing what is actually being taught... there is no way of knowing how truly good or bad the training these organizations are offering is, or how compressive and complete it is.

Currently how the industry is set up, to be a staging trainer all one needs to do is open their doors.... and say they are a staging training school. Plus, on top of that the fact anyone can easily open up a training school, many of these organizations then offer quick "Accredited Certifications" for their graduates to add to their names in the hopes to legitimize their graduates as "stagers" to the eyes of the consumer, I believe this further compromises the whole industry. Who decides what is good? Who decides what is bad? Who decides what is right? Who decides what is wrong? Who knows!

For the most part the consuming public has no understanding of all this backstory. Historically the consuming public views and relies on credentials as proof of ability. The consuming pubic believes the person who has been "Accredited/Certified" by an organization has gone through a process were they have been trained, tested and PASSED thru a testing process. Even baby sitters can now be certified, but only after being tested. TESTING is TYPICAL and expected in an ACCREDITATION PROCESS. As the staging industry stands today, what it takes to be a stager is more about credentials and less about the combination of talent, experience, & education. So much emphasis is being placed on Accrediting Credentials.

I am not the first to broach this topic, for it has been in the industry's conversation and has been a point contention for awhile.

I believe the industry's allowance of and reliance on unregulated certification and accreditation can exposes the consumer to less then good and qualified staging. I believe it can and will ultimately dilute what staging can make available. With no regulation on training, training schools, curriculum, testing, or certification this will a problem that will continue to get bigger. Having no standards will ultimately mean there will be consumers that use stagers that do substandard work and give organizations ammunition to continue to write negative reports on staging as the NAEBA did.

In my opinion, because of the way the home staging industry is, the consumer is currently becoming more and more venerable and exposed to substandard staging... and because this is so our industry will ultimately loose face and legitimacy.

THIS IS ONE OF MY TRUTHS in Inconvenient Truths about Home Staging.

Stage It Forward...
Me

Selasa, 04 September 2007

Staging is Simple Arithmetic... Sort Of


If you spend any time researching real estate staging you will quickly read some of the most fundamental advice commonly given by home stagers is to REMOVE the CLUTTER and THIN-OUT any excess "stuff" in a home that is going to be for sale. Stagers seem to effectively communicate the message that SUBTRACTION is part of Staging 101.

However, we here at Real Estaging have come to learn that sometimes what it takes to properly stage an occupied home is NOT just what needs to be taken out... but what needs to be put in. ADDITION, or adding items to the home, is the other half have to the staging equation that is often overlooked by MANY stagers.

It is easy for a stager, that does not have inventory, to say nothing needs to be added to improve a homes appeal. Which may be 100% correct. But what if just by adding a few items your home goes from ordinary to extremely memorable and wonderfully appealing? Having access to props could be to your selling benifit.

When looking for a stager, consider the fact that stagers who have invested in prop inventories have made a strong commitment to not only their profession, but ultimately the sale of your home.

So what props do we typically see a home needing? Well, most often we bring in wall art, plants and lamps. Time and time again we find that home sellers do not have enough of these basics decorative items that really add to a property's overall appeal.

Finally, even if a stager has props, when it comes to adding them... scale, proportion, style, color, selection and then placement matter GREATLY. This I can not stress enough. As you watch the above show (or if you need to click this link) notice how our props blend seamlessly with the home owner's existing accessories and furnishings. If you have a hard time determining which props are our props... then we have done our job.

We know our Staging Arithmetic.

Stage It Forward...
Me

Senin, 03 September 2007

It's All About Timing

I often tell my clients that the closing date on a purchase contract is much like a baby's due date. Not very many babies come into the world on their due date and not many houses close on the exact date in the contract. "If you have to pick a perfect moving day, what would it be?" is generally how I start a discussion with a new client. And from there we try to put together a game plan that will

Sabtu, 01 September 2007

Inconvenient Truths about Home Staging

Negativity about good things always seems to attract attention. So it is not surprise that in a recent report published by the National Association of Exclusive Buyers Agents (NAEBA) entitled: “How to not get tricked by staging and potentially save $5,645 when you buy your home” has attracted main stream media attention.

While some of the NAEBA report on staging was positive and accurate, most of it was a negative spin they were trying to put on staging in a sensationalized attempt to champion their position that buyer’s agents are better agents then traditional Realtors that work with both buyers and sellers. The basic premise of the NAEBA report claimed that buyer agents were more able to sniff out staging “tricks” used to disguise problems and deceitfully lure a potential buyer to emotionally be attracted to a problematic home. It’s as if the NAEBA actually believed that home stagers did not know that all homes are eventually professionally inspected and that hiding problems and issues works against the seller’s best interests.

In the report, the NAEBA warned buyers that “staging effects can make a home seem more appealing to the eye”. How scandalous! How conniving! How shady of the seller to put their home’s best face forward to make it as appealing as possible. I guess the same could be said for anyone applying for a job who decides to wear their best suit, get a haircut and shine their shoes in a shady attempt to emotionally lure a potential employer to hire them.

While the NAEBA report was inaccurate in much of what is said, that does not take the Home Staging industry off the hook for what I see as a rapidly growing problem in this industry. I am going to go out on a limb to say that the Home Staging Industry is a bit responsible for attracting the negative report the NAEBA has published.

Right now home sellers are desperate for a magical solution to help them sell a property languishing in an extremely slow market. Unfortunately, desperate times will bring out both dreamers and dubious characters. It is no surprise that with all the great PR home staging has been getting, more and more people (be they honest or dishonest) are attracted to making money as home stagers.

A multitude of foundation training programs in home staging have sprung up that will “certify,” “accredit” and graduate home staging “professionals” and “experts” in as little as ONE DAY.In fact, just last week I learned of a foundation training program that advertises that for only $249.95, a person interested in becoming a home stager need only buy a training CD that was designed to get budding stagers started in their own business. Two of the benefits they advertise is that their program has low start up costs and low overhead. No previous experience is required. They even include their Certificate of Achievement at no extra costs right with the CD to prove that you were professionally trained. WOW, how generous to send a Certificate of Achievement right with it!

This “overnight certification in a box” points to a Frankenstein that this industry created. The industry’s fixation on quick accredited certifications makes a hypocrisy out of education. This is NOT to say education and training are neither valuable nor helpful. In fact, some of the nation’s finest home stagers started their careers by first taking foundation training programs.

Unfortunately, home sellers looking to hire a stager in today’s market often do not realize that stagers that tout the fact that they are accredited, certified or professional experts may have just yesterday received their certificate in a box or just finished a 3 day workshop in Home Staging. While education is important, the home seller needs to know that in this market where a flood of baby stager’s are just entering it, EXPERIENCE trumps all else and in fact is quintessential. For with experience comes an education and wisdom about home staging that can not be burned on to a CD or taught in a 1, 2 or 3 day work shop.

Much like what the NAEBA report spoke of, some inexperienced stagers will resort to contrived tricks thinking that making a home look and feel staged is the right thing to do. But the experienced stager knows a home should never look or feel staged. If a buyer’s eye is attracted to look at the staging and not the home, then the stager has not done their work. An experienced home stager knows the home should always be the star… not the stuff in it.

The above picture is a perfect example of what I am talking about. Kate Hart of Hart & Associates, an experienced home stager in Philadelphia, just happened to send me this picture of really bad staging. Kate snapped the "staged treasure" in the bathroom of a vacant home she was recently called in to re-stage. The "props" placed in a box speaks volumes as to how much is not known about staging by the stager that initially had been hired to stage it. The rest of the property was as bad... and because it was staged so poorly, the owners actually stopped showing it. Kate was called in to save the day.

All this puts experienced stagers, who believe we can be a strong and respected industry within real estate and want it to succeed, in a precarious position. We have seen time and time again the joy in a seller’s eye when their property has been sold with the help of staging. We also know the passion and exuberance new stagers have for this profession and we know that for the industry to grow it will need more stagers. But most importantly we know we are now being watched and scrutinized. Nothing less than the finest understanding of staging and implementation of it will help us all grow, anything else will not only degrade the industry, but also what staging makes available to the home seller.

Stage It Forward...
Me
NOTE: At the request of the foundation training company that I originally referenced in this blog, I have removed their name and the link to their site.
I have also removed the foundation training company from the hugley popular informational reference list : "33 Home Staging Training Programs to Consider" on the right hand column of this blog.

Selasa, 28 Agustus 2007

Home Again

A few days off is a wonderful thing! Especially for your frame of mind. I realized I was getting punchy before I left and was having a difficult time finding anything I liked about real estate! The couple of days home in Maryland were wonderful. We played golf in 100 degree temps (which wasn't so wonderful) but drank beer to cool off. I also played with my camera a lot and shot some cool

Rabu, 22 Agustus 2007

The Sky is Falling! The Sky is Falling!

Every time I catch a news report I get this sinking feeling in my gut. This bank has closed its doors. That mortgage company is failing. Doom and Gloom! Lions, Tigers and Bears, Oh My!Is it really that bad? I talked to my favorite loan officer today and he assured me that the only thing shaky is non-conforming loans. Bottom line is that if you have decent credit and some money to put down,

Selasa, 21 Agustus 2007

Relocating to Rochester

It's been 19 years since I relocated to Rochester, NY from Laurel, Maryland (same town as Rochester's current police chief!) To me, it was huge! I was in my early 30's and had never lived outside of the state of Maryland. I remember being here about a month and one day simply breaking down and crying. I was so tired of being lost and among unfamiliar surroundings and people. Obviously, I got over

Minggu, 19 Agustus 2007

Seeing RED... Will Capture the Buyer's Eye


Stagers know that the time spent touring a home by a buyer is relatively short. An experienced home stager relies on techniques and practices that HELP maximize what a buyer sees and experiences in a property in the relatively short time they take to tour it. The strategic use of color AND prop placement is key to getting the most out of staging.

When it comes to color, what home stagers typically talk about is what the best paint and carpet colors to use when preparing your home for its sale. Which is sound advice, but.... it really is OLD NEWS. In fact I actually wrote my post on the subject last October entitled: If Switzerland was a Color what Color it would be?

But what about accent colors? What accent colors can effectively be used to give you an advantage when it comes to staging and selling a home?

I have to admit that red is one of our favorite staging colors for props that we use here at Real Estaging. In fact, it seems as though we never have enough red props in our prop library. We have come to learn that the color red sells homes and therefore we end up placing a lot of red props in the homes that we stage.

Please understand that while red is not used (typically) as the dominant room color when selling a home; the color red, when used strategically in props and accessories, in a staged/model home as "punctuated moments" can capture and then move the buyer's eye across and around a room so that they see all that the property is and has.

The above video was created specifically to make a visually compelling marketing point. To instantly understand the power and effectiveness of the color of red for home staging, watch the very short show we call "RED" (with speakers ON). As you watch the show, featuring actual homes we have staged, notice where and how your eye moves in and around each picture. THIS is the same thing that happens when a buyer tours a staged home that is "punctuated" with red accents.

I will be curious to know if "RED" captures your attention or not.

All in all... as experienced home stagers we have learned that the color red adds just the right snap of life, energy, warmth and excitement to even the most mundane spaces and therefore is a great color to use for home selling and home staging.


Stage It forward...
Me

If you can not see the show above CLICK HERE to find a link that will allow you to share the short "RED" show.

Kamis, 16 Agustus 2007

Mortgage Crisis is Hitting Home

I had to make one of those God-awful real estate calls yesterday. I had to tell a family to stop packing because the deal on their home was unraveling. It seems that the buyer of their buyer's home no longer qualifies for a mortgage and since his contract on our house was contingent on the sale of his home, the deal is dieing. No fun!And then I got another awful calls this morning that things are

Rabu, 15 Agustus 2007

Nothing's Slick Right Now

It seems like real estate is meaner than ever these days. Buyers and sellers bickering over little stuff (like the cost of a broken window) as well as big stuff (who pays the bill for the new sewer line?). Nobody wants to agree to pre-possession or post-possession which means everyone needs to live in a moving van while all parties are at attorney offices conducting the closing procedures! (

Initially Vacant... NOW Staged & Stunning


In my last post I wrote why vacant properties in general are more difficult to sell than furnished homes.

Well here is a little more to consider and something to see...

For years Home Developers have invested in and created model homes for their buyers to EXPERIENCE as they were shopping for new homes. WHY? Well, the answer is pretty much for many of the same reason I wrote of in Part 1 of my series on why vacant homes are difficult to sell. Those reasons include:
  • Model homes are spatially easy to understand
  • Model homes give off a good feeling of “home”
  • Model homes are well lit making them bright, warm and inviting

So while words are a great way to communicate a message... I think SEEING actual examples of homes that we here at Real Estaging have staged and transformed is yet another way to make my point.

The cool thing about staging is it levels the playing field and makes available to EVERY home seller the "secret" tool that for years only had been used by larger Home Developers.

Now knowing more of what staging makes available to you, I hope you enjoy the show...

Me

Part 2 of 3: Tips for Selling Vacant Homes.

I would like to thank Design Talk for first proposing that I write on this subject. Part 1, initially written for and posted on their site, really has been received well in the cyber real estate community.

Kamis, 09 Agustus 2007

Are Vacant Homes Black Holes That Suck the Life Out of their Own Sales?

Recently I was asked by Design Talk to write a column on a question they are frequenly asked. The question comes from sellers concerned abut selling their vacant houses and wondering if thier property would have a better chance of selling if it had furnishings in it.

Well I replied saying... the fact that most Realtors dread handling a listing that is vacant says a lot, for they know that an empty house is typically a harder sell to make than one that is fully furnished. But why are vacant houses more difficult to sell then furnished homes? Let’s take look at a few reasons…

First, an empty room will always feel smaller than a furnished room. When a potential buyers tour a property, they are trying to “map” their lives into the home’s space. Buyers are evaluating the house to SEE that it will work for them. To help them understand how a house will work or not, buyers will relate the size and fit of the seller’s furnishing to their own. Vacant homes make this basic part of the buying process more difficult.
Next, for many buyers a big part of knowing a house will be the “right” is the emotional connection/vibe they get from it. Houses that are vacant often give off a hollow desperate loneliness. Because it is harder to get the welcome feeling of “home” from a vacant property, the emptiness will actually make it more difficult for buyers to emotionally attach to it.

You may have noticed that Realtors, about to show a furnished home, first turn on EVERY light and lamp in it before the buyer gets there to tour it. (And when I say “every light,” I mean EVERY light.) They turn on the lights because they know that a well lit home sparkles, shines, and adds a warmth and glow that buyers find appealing. Unfortunately, a vacant house will quite often lack or have no lights at all in some rooms. This bad lighting makes it harder for the buyer to see what they are buying, and ends up making the house show as dreary, dark and dull. A big reason why vacant houses are harder to sell is that there naturally is not much to look at, so what there is to see gets scrutinized. While a buyer does want to spend their hard earned money to BUY a home, they are not too interested in spending money on making repairs and fixing the problems the seller chose to leave behind. Having nothing in a house makes it very easy for the buyer to focus their attention on even the smallest of flaws and then negatively fixate on having to spend money to make repairs. Think about it… a wood, tile and linoleum floor will show more dirt, scratches and mars; the smallest carpet stains will clearly be visible; and naked walls will noticeably reveal all the holes, nicks and scuffs that are present. Because the home is unoccupied, the exterior maintenance will often go undone. In the summer, lawns will either overgrow or burn out and weeds will take over gardens. In northern markets, walks and drives will be hidden if not shoveled after a winter snow fall. In general an unkempt exterior will kill any curb appeal and immediately start to diminish the buyer’s hopes as to what to expect on the interior.

For all these reasons, a vacant house will be more difficult to sell then a furnished home. A buyers market will only make it even more difficult for a seller to sell for there are more than enough homes to choose from. Therefore, it is easy to understand how a buyer will be attracted to a home that they spatially understand; get a good feeling of “home” from; is bright, warm and inviting; and shows no glaring signs for maintenance or repair.

Oh… and just because a home is furnished does not make it an automatically and perfectly appealing home to buy… for even a furnished home still should be light, bright, CLEAN, maintained and uncluttered.

Stage It Forward…
Me


Part 1 of 3: Tips for Selling Vacant Homes.
Click HERE for Part 2.

WOW! USA TODAY featured this post on Vacant Homes to its on-line readers!

Where Was This Guy When I Needed Him?

Have you seen these billboards around town? We Buy Ugly Houses.com! A real estate agents dream come true!Like most agents, when I first started in the business and didn't have much experience, it seemed like I could only get listings that no one else wanted. Believe me, I've sold my fair share of ugly houses. Now, people actually call me to sell their house and usually they are pretty nice.

Selasa, 07 Agustus 2007

Frequent Misconception!

A client of my recently sent an e-mail to me about a mistake I made. As he reviewed the fine print in the contract to sell his home, he saw that he would be paying the commission for the buyer of his home."I've always been under the impression that the buyer paid for the buyer's agent--hence their being representing the buyer and the buyer's interest. If I'm paying for the buyer's agent,

Sabtu, 04 Agustus 2007

Something to Churp About!

It's been busy! Five sales in ten days has had me running. I was so preoccupied with my next appointment that I almost didn't see the tiny, almost-naked baby bird laying on the ground next to my back door. So I scooped him up, made him a bed out of a candy dish and started feeding him soggy dog food. With a full belly, he snuggled up and went fast asleep. And since it was August 1st, I decided

Rabu, 01 Agustus 2007

FEED ME SEYMOUR! It takes a lot for Home Stagers to grow Prop Inventories

Many home stager's have been taught ONLY to stage using what home sellers personally have in the way of furnishings and decorative accessories (props). This approach to staging is all well and good and at times the right solution, but also at other times extremely limiting to what would and could best serve the home seller. Why limiting? Well what if what the property that needs to be staged is a totally vacant property? Or what if the property, that needs to be staged, is occupied but still lacking in pizazz and is basically an empty home? What does the prop-less stager do if a house needs more "bling" to bring some life and appeal to it?
Houses that need life and be "propped up" to add to their sales appeal happen more than I thought they would. Realizing this, Real Estaging made a commitment 3 years ago to build a prop library… we quickly learned it would ultimately best serve our home selling clients regardless of what their staging needs were.

Currently we have just about 5000 items available in our "PROP LIBRARY"... which might at first seem like a lot. But what do we do if all of our props are out and placed in homes and a new staging job comes in that needs to be propped up? Well, we do what we have been doing for 3+ years… we go out and buy more! AND... the quality and appropriateness of what we buy is VERY important. We just can't buy shlocky junk and put it in a house and say it is “staged.” Bad props will distract a buyer’s attention from looking at the property. We know that if a stager wants to build a reputation for quality staging... they have to own and place in the home quality props.

And as important as it is to give a client the options to have the BEST that staging can offer, I have to admit owning a Prop Library sometimes feels like that voracious plant in the play The Little Shop of Horrors that screams "FEED ME SEYMOUR!"

July for us has been a CRAZY BUSY time here at Real Estaging (hence, I have had no time to write anything for my blog). And being so busy, fortunately (or unfortunately) we found that much of what we own in our inventory had already been "PLACED" out in client properties.... and we needed more!

So what did we do? We went shopping... and rung up a whopping $6,448.21 for new props for the month of July! (Brook supplies the rental furniture for our clients.) THAT was a lot of Ka-Ching for BLING! But, if we wanted the business, it is money we had to invest without immediate return. Placed props do NOT pay for themselves the first time they are placed... it takes a few flips!

Why do we invest in props when so many other stagers don't? We know having the resources that provide options and a variety level of services WILL help differentiate your staging business from other stagers in the market place. Being a one stop staging shop has helped build our reputation. But I gotta admit owning a Prop Library has at times turned our one stop staging shop into a Shop of Horrors.

Stage It Forward…
Me

Happy August!

Just in case you don't have air conditioning, I thought I share with you this shot of my husband from last February and a reminder to not complain about the heat because the snow will be flying soon!

Senin, 30 Juli 2007

SOLD - First Day on the Market!

I've not been able to say those sweet words in a while! Sold: First Day on the Market. It sounds so good. I could say it over and over, but won't.The secret to my success? Don't tell anyone but it is great homeowners. The home was spotless clean, attractively decorated and they listed it at a fair price. The sellers had one request. Try to avoid showings during nap time. So we signed all

Minggu, 22 Juli 2007

Market Report - Finger Lakes Water Front Property

For a 2008 market report, go to http://rochrealestate.blogspot.com/2008/01/state-of-finger-lakes.html .According to today's Democrat and Chronicle, the demand for waterfront property is bigger than ever and prices on the Finger Lakes are going up. (See article http://www.democratandchronicle.com/apps/pbcs.dll/article?AID=/20070722/NEWS01/707220326/1002/NEWS ) I was on a couple of the Finger

There is a Bunch of Weirdness Going On

I've done my part in the past ten days or so to make rich oil executives richer. My real estate business has taken me on numerous road trips that have included Bethany, several trips to LeRoy, Mt. Morris, a couple times around Conesus Lake and one trip to Honeoye Lake. I'm getting to know Avon very well, as well as Scottsville and Caledonia. I've been all over the city of Rochester and

Minggu, 15 Juli 2007

This is For Lisa!

Lisa keeps encouraging me to keep taking photos, especially of flowers. This is my new favorite flower photo. (Say that a bunch of times real fast)

Your Insurance Is Canceled

In late May, my husband and I became the proud owners of a two bedroom home in the South Wedge in Rochester, NY. We never planned to become landlords but in an effort to help a family member that needed a place to live, we put an offer in on this small house the first day it came on the market. Eight weeks later, we handed over a very big check and then the family members decided Rochester, NY

Kamis, 12 Juli 2007

Instilling Confidence

Today, there are a ton of houses on the market. To be precise, there are 6,890 single family homes listed in the Rochester, NY metro area. And if you are trying to sell yours, you want to do something to stand out.One of my sellers realized that the competition was fierce. When they decided to place their property on the market, they invested a little time in organizing all their owner’s

Rabu, 11 Juli 2007

Property Tax Rebate Checks

When you weed through all your junk mail during the next few weeks, be on the lookout for a letter and application from the State of New York for a property tax rebate. Applications are scheduled to be mailed to western New York in mid to late July.You might recall that last year, New York State property owners simply received a rebate check. This year, our state legislature, in its infinite

Minggu, 08 Juli 2007

Great Time To Be a Landlord

I enjoy watching the ebb and flows of the market. It amazes me how everything is connected. For example, mortgage interest rates have inched up over the past couple of years from 4-point-something to now 6.5 or so. And sub-prime mortgages have dried up. In other words, you have to have pretty good credit to buy a house today.Guess what? Not as many people are buying houses these days. Two years

Minggu, 01 Juli 2007

When Children Die

It's been a horrific week in Rochester. For my out of town readers, five beautiful, energetic 2007 high school graduates died in a fiery crash on their way to a cottage on the Finger Lakes. Almost as traumatic, a car-load of classmates were following close behind and witnessed the entire accident.There were no drugs or alcohol involved although I've heard rumor that the driver was talking on a

Sabtu, 30 Juni 2007

Scary Numbers

In the Rochester, NY real estate market, 50 per cent of the houses that are listed in the MLS do not sell within 90 days. Just last year, only a third of the home on the market wouldn't sell within 90 days. I guess it is safe to say that Rochester has joined the rest of the country with a slowdown in the housing market.Another way to look at it, however, is 50% do sell, and many of them sell very

Rabu, 27 Juni 2007

Home Stagers... Isn't it Time You Became a B.A.S.T.R.D. ARSE Like Me?

To my fellow home stagers... I did not want to make too big of a stink about this, but I am delighted to announce yet another staging training & certification course than is now becoming available to you.
While I know many of you all already are well trained staging professionals and have worked hard at applying the foundational basics in the art and business of home staging, I also know many of you still feel a bit inadequate and under-trained.

You’ve shared with me your tales of how your competition, at times, rubs your nose in the fact that they believe they are better educated then you... ESPECIALLY when it comes to the skillful use and application of Raffia.

Well, guess what? Your worries are over...

I am happy to announce I have been recently sought out by the British Academy of Staging Training & Raffia Design (B.A.S.T.R.D.) to be educated, certified and then bring back to you their renowned ARSE approach to staging.

Last weekend, I am happy to reveal, the B.A.S.T.R.D.s flew me over to cheery old England for an exhaustive training program to learn ZILLIONS of ways the professional home stager can use Raffia cheaply, yet beautifully, transform their client's properties. GOLLY! There was so much I had to learn in this grueling three day wonder workshop. WOW! I would never have thought one could create so much out of a shriveled stinky dead weed?

But even now, though I am so pooped out, I am just too excited and want to share with you that I am now a Master B.A.S.T.R.D ARSE. That's right I got my MBA! I'm a real live educated ARSE too. I can no longer say I “stage naked” as the renowned stager Kate Hart says. Oh, and more importantly… I am trained and authorized to now teach you the B.A.S.T.R.D. methodology so that you too can generate beautiful Raffia staging transformations. Just LOOK at all the stunning, yet clever, ways Raffia was used in the room pictured above. LOVELY, simply lovely.

You see one thing I learned was… NOTHING SELLS a home faster than a home staged with RAFFIA! And while I know many of you might think you know why it works so well, I know you believe it is because it looks cute and adorable. But it is not the way it LOOKS that helps it make a house sell. Actually it is the way that it SMELLS that SELLS! But I have to admit while it does look pretty too. WOW, there is so much to teach you. Did you know the ARSE tag line is, "Don’t be a stinker... swell smells sell!"

Well I just know the home staging industry will soon be revolutionized as more and more stagers use this misunderstood and underutilized tool. So I invite all home stagers to come learn the secrets of Raffia! I am now taking reservations for next month's inaugural class. Space is limited... so sign up now. And know, I look forward to teaching you how to be a total ARSE… just like me.

Smile It Forward...
Me

Post Script: I believe it is important that we can laugh at ourselves and not take ourselves too serious. A smile before the holiday is a good thing. Anyway, hope you enjoyed it... Happy 4th.

Selasa, 26 Juni 2007

Extra! Extra! Read All About It!

The press called me! City Newspaper! It really wasn't me they were interested in but one of my listings. (for on-line story, go to http://www.rochestercitynewspaper.com/historichome.)City Newspaper does a weekly column called Home Work in which they feature an interesting city home that is on the market. My listing at 75 Huntington Park qualified. So they sent out a reporter and photographer.

Sabtu, 23 Juni 2007

A Funny Thing Happened on the Way to Closing Today!

Time and time again, I say the thing I like most about real estate is that no two days are never alike. Today was no exception.This morning I had a final walk through with some of my favorite clients, Beth and Richard. They will be closing Monday morning on a darling little waterfront cottage on Conesus Lake. Just as we were concluding our walk through, some nosy neighbors stopped by to introduce

Since Home Stagers Aren't Popeye, Home Sellers Don't You Be Wimpy!

When I was a little kid I used to watch the animated cartoon Popeye on Television. One of the cartoon's secondary characters was a sweet harmless lovable oaf named Wimpy. But Wimpy had a major "issue"... he was addicted to hamburgers.
Hamburgers! Hamburgers! Hamburgers!

Wimpy craved them and could not get enough of them. He would do ANYTHING for one. Even if he didn't have the money to buy one he would try to mooch money from the other characters in the cartoon so he could buy one. Wimpy is now known for his famous line, "I'd gladly pay you Tuesday for a hamburger today."

So what does Wimpy have to do with Home Staging? Well, in the 3-plus years Real Estaging has been merchandising properties in Chicago and its burbs we have brought a LOT of spinach into many homes' saleability. However, being that home staging is still relatively new and misunderstood, we sometimes get asked if we would accept payment for our staging services at closing. I gotta admit EVERY time we are asked that I can't help but think of poor old Wimpy.

Why shouldn't a home stager expect to wait for payment for the services they provided until the closing? Well, it might help you to understand when to pay a stager if you look at what we do from these perspectives.

FIRST, staging services are like any other services provided by an independent contractor hired to help ready a home for its eventual sale. Would you ask or expect a painter who had painted a house, in order to get it ready for sale, to accept payment once the house is sold? Or would you ask a landscaper who trims the bushes, edges the lawn, and plants flowers to accept payment for their services once the house is sold? No! So why should a home stager expected to be paid at closing?

SECOND (and MORE importantly) is the fact that while the whole purpose of staging is to prepare a home that is for sale and IMPROVE its attraction for potential buyers... home staging does NOT guarantee the sale.

Remember, a home stager's responsibility is to prepare a house for its sale in the market...
NOT SELL IT. It is the Realtor's job is to sell the property. When a stager has completed their work... the Realtor takes over to make the sale happen. As a property merchandiser, once we set a home and leave the premises, the home stager has NO control over multiple dynamics that can and WILL impact the home's sale. Dynamics such as:
  • PRICE - A property that is priced too high will never sell, no matter how much staging you do.
  • MARKETING PLAN - A property can be staged all nice and pretty, but if a realtor is not getting the word out on it, then staging will not help.
  • INSPECTION FINDINGS - A home might look great on the surface... but lurking below a pretty surface may be an issue that ONLY an inspector will find.
  • SELLER MOTIVATION - If a seller has underlying "issues" that thwarts a sale... then a sale just might not happen.
  • SELLING SKILLS - Some deals are just harder to close than others and require more sales acumen. Again while the home might look great, if the Realtor is can not close deals, staging will not help.
  • BUYER'S FINANCING - Stagers have not control on a buyer's eligibility or ability to secure financing for a staged home they want to buy. (So did we NOT do the job?)
  • MAINTENANCE - If a home seller reverts to their pre-staged untidy cluttered ways the stagers work will be compromised. Also if a home is not kept clean... that also will undermine the positive impact a staged home can have.

So if you compelled to ask that Wimpy question... know that this Real Estaging Bluto and others will most likely reply "NO...but we do take Master Card, Visa and American Express."

And remember there is plenty of staging spinach here… to help you learn more to sell your home.

Me