Stagers Should Picture What They Preach

Without a doubt the end result of a home’s staging should be a great visual impression. Because this is so, home staging has come to be viewed as an “image” industry. But as a relatively new industry, home stagers have much to learn from their counterparts in other more established image industries such as advertising, interior design, and landscaping. Professionals in these fields know that to sell and grow their own businesses; they must first present a good visual image of themselves. This impression starts with the logos, business cards, and websites they use to market their products and services.

Be leary of staging hypocrits. If home stagers are going to pitch the need and importance of investing money to ready properties (which is a home seller's "product") for market, then the stager needs to invest money to do the same for what they sell... their staging services. To be fair and judged credible, a home stager needs to invest in their business image. But more than just spending money. A stager's image, communicated through business cards, brochures, and websites, must demonstrate knowledge of and skill to apply basic design principals. Why? Well, basic design principals are universal and govern all visual creativity, including the skill and ability to properly stage a home.

Picture what they preach. Another area, where real estate stagers need to practice what they preach, is in the portfolios they use to sell their ability. First and foremost, the work they show MUST ONLY be theirs... and it better look good. If stagers are going advise sellers and Realtors as to the importance of using good photography to capture and present a home, then again, a stager needs to do the same with photography they show of the their work. A stager's portfolio is a key, yet often overlooked tool that communicates quality, skill and ability.

Seller’s looking to hire a stager can use a stager’s online portfolio to pre-screen and judge a stager's talent and ability. The best portfolios address the following 3 points.

• Versatility & Proficiency - Every market is different and examples of the work a stager shows should represent the types of homes being sold in the markets they serve. However the more depth and diversity a stager can show the better. The most compelling portfolios will show staging work that was done in both big and small homes, vacant and occupied homes, low to high end homes, and the ability in to work with a variety of design styles.
• Same View Point - Proof of a stager's skill and ability is often shown in Before & After photographs. But quite often the Before photo is taken from a totally different position in a room, from the After photo. The best sales testament that shows a stager’s ability and talent come from having Before & After photographs taken from the EXACT same angle.
• Quality Photos - While it may not be possible to take the perfect Before, the After image needs to be well photographed. Stagers that invest the time and money to take quality photos visually communicate their commitment to their profession.

Just as a home that is for sale is being judged by how it looks, sellers can use the business images a stagers shows of themselves to judge skill and ability. The best home stagers will picture what they preach.

Stage It Forward...
Me

When Realtors Commit this Crime… Sellers Do the Time!

Earlier this week I received a phone call from a desperate a home seller looking to home staging as marketing solution that would help finally sell his $499,000 town home... that had been on the market for over 1½ half years. Right from the start, the caller was frank and wanted to make sure I knew that when compared to similar sized units for sale in the development, his townhouse was the most expensive. He also wanted to make sure I understand the price difference was due to the fact that his property had been totally gutted and extensively remodeled… including the kitchen and baths. So while they all were same size on the inside and looked the same on the outside… his was NOT exactly the same as the neighboring “competition”.

Intrigued to know what we would be working with, I hoped to take a little "sneak peak" and pop over to the listing Realtor’s site. I asked the seller for the name of his Realtor and the name of the firm he sold for. Hmmm… I never heard of THAT company. So I did a quick Google search to find the Realtors site. To my surprise NOTHING came up. WOW… the listing real estate company, nor the Realtor, had a website to market themselves OR their listings. OK, that is a bit odd, but it was a small real estate company… after all there are other online property marketing options available to Realtors for their listings.

Luckily the seller happened to know his MLS#. So with no other place to go and see view the property on line, I did what I have done before... I went over to a popular online-listing site here in Chicago that give buyers the power to preview and pre-screen properties ahead of time. At that site I punched in the MLS#. WA-LA! The listing popped up with an exterior shot of the caller’s property! (Shown Above)

But to my surprise and dismay that was the only picture available on line for anyone to look at. The Realtor was relying on just ONE picture on one publicly accessible site to capture and sell all that this totally updated and rehabbed property had to offer. Why wasn’t the remodeled interior of this town home being marketed? If you ask me there is no excuse for this level of service and is nothing less then a marketing crime. Why a crime? Well, if it is estimated that 80 to 85% of homes buyers now FIRST pre-shop properties via the Internet... what would you say about a Realtor relying on one exterior shot for the buying public to preview is? But the story gets worse.

After we hung up, I was now even more curious. Something told me to take a look at this seller’s competition. So I dug a bit deeper. I then found 2 comparable properties within the exact same development. (SEE clipped ads shown in the larger graphic along with larger original ad) One property listed for $84,000 less then the property the caller owned and the other listed for $89,000 less. Now I know there could be a lot of discussion, pro and con, about the effect listing price has on property sale’s probability, this is NOT the point of this post.

The point I am making has to do with marketing. While I know there are many marketing options and tools (like real estate staging) available. Each Realtor, of these 2 cheaper properties, invested the time and money to tap into one of the most basic yet most effective marketing tools available today. Each used MULTIPLE photos posted on easily an accessible listing site to help build and reinforce potential buyer’s interest. Considering the seller, who I was talking to, had a property that costs more AND offered more, would it not be helpful to capture and display those differences to potential buyers? Plus, what does NOT showing the interior communicate to potential buyers?

Finally just let me say that most likly it is not just the lack of pictures that are keeping this property from selling. The point is that Realtors in today’s industry MUST realize that digital photography, which is cheap and easy, coupled with easily accessible on-line listing sites now give buyers the power to preview and pre-screen properties. (Watch my CURB APPEAL SHOW) Any Realtor that chooses to ignore this basic yet very important fact is committing a crime, that ultimately can cause his client's to have to do some time while they wait for their homes to seller.

Market It Forward…
Me

WOW... REUTERS picked up on this post! (Click Here to see)

Get Your Thoughts OUT of the GUTTER!

Until recently, it was always true that what a home buyer saw the instant they first drove up upon a property could make or break its sale. If the home was appealing, from the gutter, it was said to have "Curb Appeal".

But times have changed, and while "Curb Appeal" still matters... today it matters in a different place and way. Watch this 30 second Curb Appeal Quiz Show to find learn just where Curb Appeal ACTUALLY now begins... the final conclusion might challenge your way of thinking.

CURB APPEAL QUIZ SHOW 30 Seconds Long

(If you can not see the show above... Click Here.)

Home sellers need to know that with the vast amount of inventory in the market today, home buyers are now first prescreening homes online to help them decide just what they want to tour in person.

Because online prescreening (or should I say pre-shopping) is now so prevelent, it is my opinion that with today's easy to use digital technology, Realtors have the obligation to capture and present the absolute best images and comprehensive visual experience of a property for buyers to shop and consider.

So if your home is languising in the market you might want to work with an expirienced home stager who can not only help you re-examine but also update your property's "Web Appeal"... because if you don't, your home's sale could remain in the gutter.

Stage It Forward...
Me

PS: This post was inspired by a ongoing series of post by one of my favorite real estate bloggers, Athol Kay. On his blog (ReAgent in Connecticut) page he is constantly posting examples of BAD real estate photograpy... as well as giving tips on how to FIX pictures. For a shock and a chuckle I suggest you check out his series Bad MLS Photo of the Day.

Hmmm, Now that I think of it I think Athol may be on to something... maybe I should have people start scouring the web for BAD STAGING photos and start sending them to me?

Judging for Real Estate Blogging Award Ain't Just Easy as Black & White

Real Estate gives bloggers a variety of colorful subjects to write on. In fact, as a guest judge for this week's Carnival Of Real Estate, I had so many GOOD posts (about 30) to choose from, I have to admit, it was tough to narrow it down to just one overall winner. Since working with color is a basic tool that a stager relies on, I choose it to be the award's theme... so, that allowed me to narrow the field down to six R-O-Y-G-B-V Finalists, from which one would reign as the Most Colorful and winner for the 46th Carnival of Real Estate.

The six R-O-Y-G-B-V Color Finalists for this week's Carnival of Real Estate (in no particular order) are:

The RED FINALIST AWARD goes to Michael Simonsen. Red is the color for danger, power, passion and desire. It also it the color of energy. The fascinating pricing "heat maps" Michael presents in Bay Area Price Reductions Heat Map posted at Altos Research Real Estate Insights are FULL of red energy.

The ORANGE FINALIST AWARD goes to Brian Brady. Orange is the color that represents creativity, determination and success. Brian is writes a post with "character" as he offers his fresh and "memorable" advice in Realtors Should Stop Selling Houses... posted at BloodhoundBlog.

The YELLOW FINALIST AWARD goes to Oliver Muoto. Yellow is associated with joy and happiness but also can be a cautionary color. Oliver warns Realtors of the primary importance of using good quality pictures when advertising listing in A Picture is Worth a Thousand Words posted at vFlyer Blog.

The GREEN FINALIST AWARD goes to Michael Price. Green symbolizes growth, harmony and, as we all know, money. Michael reminds us that growth can come from looking at new business models. People that think differently will enjoy his Book Report: Be Unreasonable posted at Mike's Corner - Web 2.0 For Real Estate Pros.

The BLUE FINALIST AWARD goes to Dr. John Yacenda. Blue embodies trust, loyalty, wisdom and intelligence. While John definitely demonstrates all those traits in his tale, the same can not be said for his clients. ?Pro Pro Per Pla? ? A Cautious Buyer?s Motto, and It?s not Latin! is a fun read posted at RenoRealEstateVoice.

The VIOLET FINALIST AWARD goes to Karen Rhodes. Violet (purple) is often associated with wealth, extravagance, dignity and independence. However, sadly these noble traits were mischievously played with and convoluted by so many parties involved with the loans. Karen writes of the Subprime troubles in The Party is Over posted at Chattanooga Real Estate Blog.

But when it comes down to it, the #1 post for this week that should be read, is all about RED. The heat maps posted on Michael Simonson's blog entitled Bay Area Price Reductions Heat Map captivated my interest... it was new, fresh, interesting and different. Because I am a home stager, I have seen time and again how it helps to sell people by helping them see. Micheal shares a tool Realtors could use in any market to help visually explain and then create effective pricing strategies with their client home sellers. CONGRATULATIONS MICHAEL this was the Most Colorful post and this week's winning post!

So... those are the colorful award winners for the 46th Carnival of Real Estate here on Home, Staging Rants & Ravings... I hope you enjoy reading them and learning from them as much as I did. I have to say I am truly honored to be the FIRST HOME STAGER ever in the nation to be selected to host and judge this forum that represents the best voices within the Real Estate Industry. Zillow recognizing stagers helps the home staging industry Stage It Forward. The next carnival will be held on Monday, June 18 at RE Agent in CT. Please submit your best post by Sunday, June 17, to be considered.

Color It Forward...

Me

PS: In the future, if you are interested in offering your thoughts and ideas you write of in your own blog (YES HOME STAGERS... YOU TOO should be submitting posts!) to the Carnival, all you need to do is submit your blog article to a weekly edition of the Carnival of Real Estate using their carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

THINK CRUSTY THOUGHTS...when taking pictures of homes for sale

While I happen to be a home stager, you may have noticed a number of my postings here on my blog have been about improving photos used in advertising homes that are for sale. This is because I KNOW from experience that what a home buyer SEES influences the desire to purchase a home... or NOT. But what a home buyer SEES often begins BEFORE they drive up to the property or walk through its front door.

Realtors and home sellers MUST understand that with each passing day the Internet becomes more of a resource for buyers to PRESCREEN your properties. Buyers looking at the photos realtors have posted in the online ads the produce. With digital photography being so easy and inexpensive... there is now excuse for Realtors NOT to have photos that PERFECTLY capture the images of their listings.

WOW... the "perfect" label is a mighty demanding standard to expect! But isn't marketing and selling a home what realtors have been hired to do? Isn't capturing and then displaying homes on the market the job of the realtor... and in the best interest of both the seller AND the Realtor?

It is no surprise that many Realtors now use professional photographers/videographers to shot properties to help market and sell them. It is this reason more and more professional Homes Stagers are photographing the homes they stage and offering these quality images, which best show off the home, to the Realtors to use in their marketing campaigns.

So when it comes to taking pictures of properties here is a simple CRUSTY PHOTOGRAPHIC COMPOSITION technique that will help a property look its best.

But before I share this technique… I need to make a point. Many of us, through years of taking pictures of PEOPLE, have wrongfully (especially when it comes to interior shots) take pictures of homes that are for sale.

Quite often realtors approach taking pictures of properties like taking pictures of PEOPLE… they just point the viewfinder in the middle (where the people usually are) and CLICK. But if one just takes a moment to LOOK, not only in the direct center, but also LOOK to see and take into consideration what is happening around the 4 outside edges (think bread CRUST) pictures used to sell homes will be composed and FRAMED much better.

It's really that easy.

Oh, by the way, the home encrusted in the picture above is of a totally vacant home we recently staged.

Stage it Forward...
Me

Home Stager's Websites are the Display Windows of their Skill & Talent

I believe that the home staging industry is in the business creating amazing first impressions; therefore, I often search the Net for websites of home stagers to check out what kind of first impression they ARE or ARE NOT creating for the consuming public.

I first started doing this 3 1/2 years ago when I was opening my own staging business and researching the staging industry. At that time, two home staging company's websites caught my attention and left me with an amazing and favorable first impression. Those two staging companies were: Nest Home Design in San Francisco and Dekora in Vancouver BC. (They still are shining examples of professionalism.)

A little while back, I happened to stumble upon and then was blown away by the website of Turton Interiors. Then, just yesterday, I found yet another great website… Bella Casa Staging. It happens, by coincidence, that both of these stagers received their initial foundation training from the same training resource (stagedhomes.com), however each has gone on to find their own unique way to express their creativity, staging styles, and business acumen within their individual websites. It is also important that I note that both of these stagers have chosen to further differentiate themselves within their respective markets by NOT having a web presence provided exclusively through the company that provided their initial foundation training.

In my opinion these 4 staging company websites embody the essence of GOOD home staging. Just like a well staged home, these sites are fresh, clean, uncluttered and easy to maneuver in and around. All are stylish and creative, simple... not flashy. They are well thought out, and beautifully display both creative skill and talent. When a consumer visits these sites they can SEE that these professional stagers know what they are doing.

Now, as more stagers graduate from the multitude of staging training companies and enter the home staging industry and as home staging continues to gain in popularity... it only makes sense that more and more of the consuming public will first "shop" the internet and use a stager’s website to "pre-screen" them. It is only natural that prospective clients be attracted to stager’s sites that are beautiful, simple to navigate and demonstrate an understanding of scale, proportion, color, and balance.

As a professional stager, “who you are” and “what you can do” must be displayed on your site. With the accessibility and ease of digital photography, Before & After Galleries/Portfolios are essential to a home stager in there website. By investing no more than $500 in a decent digital camera and then taking the time to READ the operation manual and learn how it works will pay off.

If you are serious about growing your business and differentiating yourself from other home stagers, I suggest you invest in and create your own website that is a beautiful "Display Window" of your talent. To help, I list and link (in the right hand column) many of the best sites that I have stumbled upon, so that those of you who are committed to improving and growing your own staging business can easily access examples of some of the best DISPLAY WINDOWS with the Home Staging industry.

Stage It Forward...
Me

MY ADVICE: Don't drink the Kool-Aid, but keep your Staging Training Pride!

Last July, when I was invited to join Active Rain, the real estate social network, I knew it was going to be a very special site. Right from the start I was amazed to see how Realtors from "competing" companies reached out to their colleagues to freely share information that helps and betters their "rivals". So it is no surprise then that because of all of the shared generosity, Active Rain has been a successful and rewarding venture for ALL who participate.

When I started on Active Rain, there were only a small number of Home Stagers on the site. Slowly, at first, Stagers found and began contributing. Amazingly, Stagers from across North America (YEAH CANADA!) started sharing ideas, challenges, frustrations, tips, successes and techniques to staging homes and running home staging businesses.

When Active Rain created the "group" feature, Stage It Forward was born. Stage It Forward now provides Home Stagers with ONE easy forum and resource where, regardless of where one’s foundation training was received, all can gather and learn MORE and become BETTER Home Stagers. Any Home Stager who has spent any time on Active Rain in Stage It Forward knows the benefit from diverse and free flow of ideas and dialogue that takes place each and EVERY DAY.

So as more and more home Stagers find Stage It Forward… just know that when you come gushing in with "foundation training pride” know at times it looks like you "drank too much of the Kool-Aid" from the company that provided your base training in home staging.

Just know that Active Rain and Stage It Forward are places where Stagers and the Home Staging Industry has and will continue to grow to greater heights through the simple acts of kindness and sharing.

Stage It Forward...
Me

Raise Your Standards by Setting Your Sites Lower

As a professional home stager I know what home buyers look at (regardless of where, when or how they see it) matters greatly. In fact, I believe in "SEEING" so much that I am ongoingly investing in and building an entire company devoted exclusively to improving what home buyers see and visually experience when they shop for real estate.

So to keep my eye on what is happening with technology and in the marketplace I often go out to realtor sites to research and SEE just what has been featured by realtors for buyers to look at and evaluate on the web. And I have to admit it surprises me to see so much sloppy photography that realtors use to market their client's properties.

One of the MOST common problem I repeatedly see is with photo composition. So often I see the interior room photos featuring far to much of the ceiling in the photo... and I don't know why. Seriously... when was the last time you had a client ask you to show you a house with the biggest ceiling? If you ask me, with digital photography being easy, quick and cheap, there is NO EXCUSE for this to occur in room shots. To me... in the not too distant future, bad photography this is going to be the sign of a lazy agent.

Now, there are times when ceiling beams, light fixtures, skylights, or some other feature or element on a ceiling should be featured in the photograph... but let's face it, this is typically NOT the case for the majority of the homes that are being photographed. Below are 12 of nearly 50 images I found last week when for about 1¼ hours I sat down to do some on-line industry research. I’ve posted these examples because I know SEEING what I saw will help SEE what buyers are SEEING.

TIP: Showing more of the floor is typically better then more ceiling. So the good news is it does not take expensive photo editing software or classes in photo composition to correct this common error. All it requires is that the realtor take an extra moment and look at what is in their camera's view finder and lower it if too much ceiling is being included in the shot.

I write about this VERY basic point about real estate photography because as more and more consumers rely on internet sites to prescreen and preview properties, the knowledge and application of BASIC photographic skills is going to be a simple yet critical competence that WILL distinguish the amateur from the professional realtor.

So remember, simply lower your sites and you will quickly raise your own standards and gain the marketing advantage shooting and posting good room photos will make in creating that favorable first impression of you are looking to gain for both you and the properties you are selling.

Stage it forward...
Craig (Me)
NOTE: While some of these photographs have other quality issues... for the purpose of this posting they were selected for how they featured ceilings.

TRIX TO FIX YOUR PIX

For both the stager and realtor, GOOD quality photography taken of a property that is a necessity. For the listing agent, the photos you take of your client’s property show the “product” you are marketing and trying to sell. For the home stager, photos of your work capture and depict your staging talent.

Therefore it is to the advantage of BOTH the realtor and stager to take and display the ABSOLUTE BEST PHOTOGRAPHIC IMAGES you can. This is especially important NOW as more and more people use the internet as a means to prescreen a home or a stager they are interested in.

Knowing this… the other night I went online and looked at listings on Realtor.com for properties currently for sale in the metro-Chicago market area. While there are those realtors that are doing a good job, I have to admit much of the photography I that agents use to market a listing concerns me.

Below are a few common mistakes I saw occurring repeatedly. (Please note, while I did the best I could to repair the photos of properties on Realtor.com, I did NOT have access to the original digital image file. So "clean-ups" are of the images are NOT as good as they could be. All "original" images are shown to the left.)

BIG SKY: When taking interior photos, be aware of how much ceiling you "capture". Unless the ceiling has an interesting architectural feature or finish... there is no need to place so much emphasis on it? In the right hand picture I cropped the image and warmed its tones up. TOTAL edit time: 3 MINUTES!

TWIST & SLIP: Kitchens have many "clean" vertical & horizontal lines, so when they are photographed, especially when using wide angle lenses, they tend to look all-skewed-up. Note how crooked the refrigerator and stove look in the picture on the left... which were straightened up in the picture on the right. TOTAL edit time: 2 MINUTES!

BRIGHT LIGHTS: Sometimes when taking pictures towards the sun, the resulting pictures can have a "hot spot" that blinds the viewer. One way to clean up the image is simply crop the picture. Notice how when I did this I ended up with a BETTER view of what the property being featured. I also punched up the contrast. TOTAL edit time: 2 MINUTES!

ICY COLD: I saw this particular "problem" occurring on both INTERIOR and EXTERIOR photos of homes. An easy edit that only required I add more red and yellow to the picture to help warm it up. TOTAL edit time: 2 MINUTES!

DATE STAMPED: This goof REALLY surprised me! WHY would a realtor want to let potential buyers know how long a property has been on the market? The stamp will NSTANTLY create doubt with shopper if the property been on the market long for a long period of time. In my edited picture the date stamp was removed. Then... I cropped it and fixed it by straightening it out creating TRUE vertical lines. TOTAL edit time: 4 MINUTES!

DAY NIGHT: This is one of the easiest photo edits one can make. Just by punching up the brightness, I took a "dusky" dark home into what now looks like daylight. Ultimately, more of the house was revealed. TOTAL edit time: 1 MINUTE!

SLIP SLIDING AWAY: Doesn't the realtor's original photo look like the house is about to slide into a big hole in the backyard? While this is a MORE COMPLEX adjustment... once learned it is easy to do over and over again. TOTAL edit time: 3 MINUTES!

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DARK SHADOWS: WOW... would you have thought that adjusting the brightness and contrast that such a GREAT picture of a room would come shining through? The ORIGINAL photo was a total disservice to the seller. I also cropped the pix so not as much of the ceiling was not being featured... really who cares about THIS ceiling? TOTAL edit time: 2 MINUTES!

GREASY SLIDER: Here again I fixed up the "slide" and punched up the brightness just a bit! I corrected all vertical lines so they are truly straight up and down takes a bit more time... but once understood it's easy! TOTAL edit time: 4 MINUTES!

ON FIRE: Occurring mostly on interior shots, this error is just the opposite problem of ICY COLD. This photo is way too HOT. My edits required the addition of more blue and touch of green to cool it down. Again, I cropped the image so that the ceiling was not being featured. TOTAL edit time: 4 MINUTES!

BLEACHED OUT: Simply by increasing the contrast and decreasing the brightness... LOOK at how easy it is to add LIFE to a washed out photo. I cropped the image tighter to show MORE of the house and less of the sidewalk. TOTAL edit time: 3 MINUTES!

TOWER GIANT: THIS is one of the most common problems I see with exterior photos of large condos. Look how odd the building looks on the left... kind of like a pyramid. TIP: Vertical lines MUST always be STRAIGHT up and down... many CAMERAS skew these lines all up. Correcting back to reality is easy. TOTAL edit time: 2 MINUTES!

X

SOOOOO... the TOTAL amount of time I invested in editing these 12pictures was a quick 31 minutes... which means I averaged 2 1/2 minutes to fix each picture.

X

I share all this information because I believe that listing agents have an OBLIGATION to the sellers to show their properties in the BEST possible manner visually. AND stagers, you will benefit too when your clients can clearly see the magic of your work.

Stage it forward...
Craig (Me)

PS: I personally use PhotoShop to edit photos. However, in my previous post entitled "Photos Lie" others share what they use as a photo editing tool. For more information and opinions on editing tools, I encourage you to go back and review that post.

Over Done vs. Done Right

Above are Before and After pictures of the livingroom of property we just completed Monday.

Which version of the same room do you think more people will relate to as "their new home"? This happens to be a property on the markete in an ultra HOT gentrifying area on Chicago's north side.

The room on the left has a unique style that will only appeal to a smaller niche population (OK I am really trying to be PC when I pick adjectives to discribe this space), while the room on the right looks put together and appealing with nothing screaming to be noticed.

MORE IMPORTANLY.... a feature of the home, it's beautiful woodwork, can now be seen and appreciated. Also, the living room area rug we used has all the same colors in it that are found in the entry area's slate flooring, thus creating "flow" right from the front door and on into the home.

What professional stagers do is create a more universally accepted look and appeal. Having a prop library allows a stager the flexbility and depth they need to complete a look with out being fussy or over designed.

What should savvy realtors know about real estate staging?

Because staging is still relatively new in the midwest we still get a lot of questions from realtors about our services.

Many realtors say they already "do their own staging"... which I think is great. But in this world were time is money, my question back to realtors often is: "Is staging the BEST use of your time?" Is chasing a dust bunny, scheleping a coffee table, or arraging nic-nacs really what you want to do? Just something to think about...

Anyway to help realors understand and work with our staff better, we actually have a brouchure directed right to the realtor so that they can WORK IT RIGHT.

Staging has become a leading-edge marketing tool for real estate professionals to present sellers for their consideration. Knowledgeable, resourceful, and savvy realtors are suggesting real estate staging to home sellers to more effectively market and sell their homes.

It is important that the realtor keeps in mind that real estate staging is NOT just renting furniture… it is much more. And the stager’s fee is typically the seller’s expense, not the realtors!

When should a seller stage? To get the most out of staging, its best to stage a property BEFORE it is listed. Staging can move the listing price to the top end of the property’s possible price range. But if the property is already listed, INSTEAD of a price reduction, consider staging. Real Estaging can be less costly and have more of an impact.

We have also found that realtors are at times reluctant to suggest staging out of the fear that they think the seller will feel that the realtor is adding ANOTHER FEE on top of what they are already paying. To lessen the fear, let us discuss our services and fees directly with the home seller. This keeps the home seller from feeling as if additional fees are being tacked on by you... but still makes the realtor look cutting edge.

Well that's enough ranting for now...
Craig