I know that I have shared my thoughts about the real estate social network called Active Rain before. So now that it has grown in membership I once again eel compelled to share with you once again what a great site this is. Active Rain simply amazes and inspires me. For while Active Rain is wonderful marketing, educational, networking and showcasing resource for all professionals in the real estate industry... this one site provides more possibility and opportunity for the home stager and the growing Home Staging Industry then any other I know of.December 31st marked the closing of Active Rain’s inaugural year (actually they launched themselves in June 2006)... and what a year it was for all the members who have joined and shared in this incredible cyber community.
In a year where the real estate industry was spinning with change and challenge and as we saw large companies jockeying for position on the web... Active Rain appeared as if out of nowhere.
An important lesson for home stagers and leaders in the real estate staging industry can be learn from the simple fact that the creators of Active Rain believed that individuals, not corporations, ARE the heart of the real estate and the industry segments that make it up. It is for this reason they created a means to give dedicated real estate professionals a way to share their ideas, insights and concerns about all aspects of real estate.
Using Active Rain blogging, industry professionals found a totally FREE way to share their voices and highly effect means of educating both colleagues and consumers as to the realities of a dynamic and ever changing industry.
Generosity has worked in Active Rains favor. Since its start, membership has exploded! As of today (December 31) Active Rain proudly has over nearly 12,500 members. With all those members and the fact that countless non-members visit to read and take advantage of the daily feed of fresh information, this site a force to notice among ALL segments of the real estate industry. Pure possibility ripples out as more and more real estate professionals join, find their blogging voices, and share their insights.
Just when one thought it couldn’t get any better, the developers of Active Rain looked to make the services they offer even better. While Active Rain is predominately a social net work of information to, for and within the real estate professional community, Active Rain created another site called “Localism”. Localism is going to give professionals a voice that will be seen DIRECTLY by the consumer into the markets served by the real estate professional.
So while you will find many professionals representing different segments of the real estate industry, I know Active Rain and its sister site, Localism, holds the greatest possibility to create amazing marketing impact for the staging industry, as well as for individual stagers. Their national listing of stagers is truly a Home Staging Web Directory. It has blossomed to nearly 300 Home Stagers. Innovative, fresh, and unique... Active Rain provides real estate stagers with a means to freely gain differing perspectives, share ideas, showcase their businesses, ongoingly grow in knowledge (in both real estate and home staging) and market services.
Where else on the internet can any home stager (regardless of where they were trained) go to join a FREE national staging directory that openly and willing offers and shares so much? More than any other any website on the net, this one totally FREE directory site provides more current information for the Home Stager working to grow and showcase their business on a daily level than any other.
So in 2007, as Home Staging Industry continues to struggle for continuity and awareness, look to Active Rain's National Directory of Stagers and it's FREE Stage It Forward group to provide a forum for Home Staging professionals to turn small ripples into waves of opportunity and move our industry ever forward.
Wishing you, "all the best" on and in the New Year.
Stage it forward...
Craig (Me)
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